Artificial Intelligence vs Human-Written Content in SEO

Millions of people’s imaginations have been captivated by artificial intelligence for decades. It is a perennial issue in popular culture and has been the focus of numerous best-selling books and blockbusters like Minority Report, Ex Machina, Her, and Bicentennial Man. Although we are still a long way from the robot-served society that I, Robot imagines, there is no denying that AI is becoming a powerful force in our world.

AI technology underwent a number of advancements and expansions in 2023 that could have profound effects on both people and corporations. One of those inventions was ChatGPT from OpenAI. This cutting-edge chatbot can generate music, long-form essays, articles, poems, and songs. It has been dubbed “the future of search” and a “game-changer” for companies that rely on written content and language processing. Despite all the positive reviews, ChatGPT has its challenges. Many people have expressed worries about its integrity, originality, and impact on the need for knowledge workers.

Science fiction thrillers are dramatised with unexpected results in print and on screen. Before giving up on a failing writer, an operating system helps him find his voice. A group of highly clever, imprisoned robots tries to take over humanity. A widely used pre-crime programme aims to lock up a man before he commits a violent crime. The stakes are lower than they are. But as we embark on a worldwide AI revolution, we may learn from these suspenseful stories to help us respond to a crucial query: Does just because we can mean that we should?

How does AI content work?

Let’s begin with the fundamentals. Written content created by artificial intelligence (AI) includes blogs, articles, product descriptions, landing pages, and reports. Because content marketing is a diversified industry, numerous distinct AI content producers exist. Examples that come to mind right away are ChatGPT, Jasper, Copysmith, Writesonic, and CopyAI. Millions of words teach these online AI platforms to produce unique, compelling, and cohesive content. For ChatGPT, a deep neural network is used to input data and learn the patterns and structure of human talks. It does this by using self-attention techniques. This enables it to produce responses to queries that are human-like. ChatGPT may create anything, from one- to two-page social media updates to lengthy studies. You only need to ask.

Can Google identify content with AI?

Google is directly threatened by AI content. Why is waste time scrolling through pages of text in quest of knowledge when an AI content producer can provide you with clear, pertinent answers in a matter of seconds? ChatGPT dubbed the “Google-killer,” is a potentially deadly rival to our trusted search engine.

Google, though, is not going down without a fight.

Google’s bots continuously work against increasingly sophisticated AI content producers by analysing trends and writing style inconsistencies to identify and degrade content generated automatically to manipulate search rankings without consideration for quality or user experience. Spam is considered to be writing that violates Google’s Search Essentials. When discovered, low-quality AI material is subject to a manual penalty that lowers the webpage’s rating.

Can Google rank AI content well?

So let’s talk about that crucial issue: Can you use AI content to quicken your marketing strategy? Yes, AI content can score highly in Google searches to give a quick response. However, since quality usually prevails over quantity, human-written material consistently outperforms AI-written content. As a result, in order for AI content to rank higher, human writers must fact-check and edit it.

What advantages do AI-written articles provide for SEO?

AI-written content has the potential to alter how many companies use SEO to promote themselves. The advantages comprise:

AI content is more economical

Brains are more expensive than bots. One of the factors influencing the development of new AI technology is cost-effectiveness. Creators of content are not an exception. Clients should anticipate paying far less for the results because computers are much faster at producing written work than human equivalents. To compare the price difference between content created by AI and content authored by humans, check out our Pricing*.

AI is constantly developing

In 1935, English computer scientist Alan Turing introduced the idea of artificial intelligence. The first artificial neural network was developed in less than 20 years. The first personal computers appeared in the decade that followed the development of a robot with the capacity to reason about its actions in 1966. Cut to the present, where AI gadgets are commonplace in daily life. The most popular gadgets are laptops, desktop computers, and cell phones.

The accelerating development of new technologies is what keeps AI so alluring. How far can it go? is a question that our inquisitive brains constantly ask in response to ongoing advancements and expansions. Machines have already been taught to think critically and solve problems, process words and images, and operate tools to complete challenging jobs. Content generators are continually improving, just like all other types of AI, and discovering new techniques for creating human-like writing that appeals to readers and performs well in search results.

What are the drawbacks of content created by AI for SEO?

Although AI content generators have mainly received positive evaluations, they have several significant drawbacks.

The potential of AI is limited

Despite their sophistication, AI content producers need to catch up to the complexity of the human brain. These sophisticated machines are only well-programmed imitations of human intelligence. Their usefulness is constrained.

Like any AI content producer, ChatGPT is taught using content already shared online. The chatbot assembles information from those sources when responding to inquiries, rearranging text snippets to produce something fresh. However, as they are unable to generate completely original ideas, bots are unable to create truly unique content. In a similar vein, they have trouble conveying a specific tone of voice and are unable to discern user intent. These flaws are typically what make them visible to Google’s AI-detecting crawlers.

Quality issues exist with AI content

Data analysis and algorithms are frequently utilised in AI-generated SEO content Sounds dull. That is true, after all. The text produced by AI is frequently keyword-heavy yet lacks reader engagement. Without imagination, tone of voice, or cultural nuance, AI material often fails to engage listeners. Because of this, in the near future, human-written content should continue to outrank AI-written content.

Another significant flaw in AI-written content has been recognised as inconsistent factual correctness. For accuracy, relevance, and clarity when used for SEO, AI material must be fact-checked and edited by human content writers.

What advantages do human-written content have for SEO?

At the start of the super-intelligent machine age, what does it mean to be human? What sets humans apart from pieces of code assembled to mimic the intricate structure of neurons? What makes us unique?

People can be imaginative

Have you ever been moved to tears by a song or marvelled at a piece of art? Have you ever been inspired suddenly after reading a book or seeing a movie? This is a manifestation of your innate creativity as a human being, the outcome of the synergy between various brain networks. This characteristic enables people to create original ideas and imagine situations that have never happened. Humans, as opposed to machines, can use creativity to generate concepts and produce material that is wholly unique, interesting, and catered to a particular audience.

People can add a personal touch

People naturally want to connect with one another. Both customers and businesses may attest to this. Everybody wants to be understood. While ChatGPT and its competitors are capable of making data-driven judgements and producing an endless amount of material, they need help communicating your brand’s distinctive vision and tone, which prevents them from connecting with your target audience. Even the most sophisticated digital technology cannot fully understand the intricacy of emotional intelligence. On the other hand, humans are capable of empathetically adapting material to produce a customised customer experience that fosters brand loyalty.

What drawbacks do human-written content have for SEO?

We may have a creative advantage over AI due to our intrinsic individuality, but it can also work against us.

People need to be more effective

Although capable of sentience, empathy, and original reasoning, the human brain is susceptible to changes in hormones, moods, and environmental variables. Had a bad day ever? Perhaps you were drained, preoccupied, or feeling a touch under the weather. Our productivity as people can vary from day to day.

This is where AI seizes control of the situation and takes off, leaving us in its wake. The physical and emotional ailments that weaken people cannot affect a machine. It is not drained and does not require a moment of inspiration. It can produce material every hour of every day, every week. Reliable and incredibly productive, AI can outperform even the most expert staff of content creators.

Humans cost more money

Costs of creativity. You should prepare to invest appropriately if you’re seeking genuinely original material with a tone of voice unique to your brand or company. To compare the price difference between content created by AI and content authored by humans, see our Pricing*.

Will content writers be replaced by AI?

For the time being, AI content generators will support human content writers by assisting us in coming up with ideas and producing content more quickly and at a lesser cost to our clients. But what do we see when we glimpse into the future? When does a personality simulation hint at something more significant? How far will humanity go—and perhaps more importantly, how far should we go—to save time and energy?

You have control over that, my friends.